Are you torn between X’s paid features and your wallet? I’ve spent years cracking Twitter’s code, and I’ve been digging around even more since the switch to X.
In this post I’m digging into X’s paid options in 2025 – Premium tiers, Spaces monetization, creator tools – and asking: are they worth it for your growth?
Let’s cut through the noise and see if they’re your ticket or a trap.
So, What Are X’s Paid Features in 2025?
X’s paid game’s changed since Musk took over Twitter in 2022. Back then, Twitter Blue launched at $8 a month – now it’s X Premium, with three tiers: Basic, Premium, and Premium Plus.
At the time of writing, each Premium Tier offers the following:
- Basic ($3/month or $32/year): You get a few perks – fewer ads, a blue checkmark, and a slight reply boost. It’s the entry-level kick, but it’s light on growth juice.
- Premium ($11/month or $114.99/year): This ramps up – priority in replies, better “For You” visibility, and access to Grok AI. It’s the sweet spot for most, sharing ad revenue on posts.
- Premium Plus ($22/month or $229/year): Top-tier – almost no ads, highest reply boost, and Grok 3 access. It’s pricey, but it’s for power users chasing maximum reach.
Then there’s Spaces monetization – hosts can earn from ticketed events or subscriptions – and creator tools like revenue sharing based on engagement, not just ad views.
Are X’s Paid Premium Features Worth It for Growth?
Here’s my take – I’ve tested these with clients, and “it depends.”
I know, I know, but hear me out.
For newbies or small accounts, Basic might not move the needle enough.
I coached a 500-follower account into Premium – impressions actually jumped 25%, but, on the flip side, engagement stayed flat.
The blue checkmark’s nice, but it doesn’t guarantee you’ll get seen.
But Premium is where it clicks for growth.
A client with 2k followers went Premium last month – replies doubled, “For You” hits tripled, and ad revenue added $50 monthly.
The $11 price feels steep, but the reply boost and Grok access (for AI-driven content) paid off for them.
The reply boost kicks in if you engage early on trending posts. I recommend replaying within 15 minutes, but the boost flops if you’re late or spammy.
Premium Plus?
I’ve seen power users with 10k+ followers gain 40% more reach.
Still, at $22, it’s a stretch unless you’re chasing max visibility or monetizing Spaces hard.
For the average user wanting growth, Premium’s the sweet spot if you’re active and engage smart.
Personally, I think Basic’s meh, and Plus is overkill unless you’re a big player.
But organic hustle can sometimes beat paying if you’re tight on cash.
The Downsides of Going Paid
Paid’s not a silver bullet.
I’ve heard clients gripe about inconsistent ad revenue, and visibility gains don’t always stick if engagement’s weak.
One client spent $100 on Premium, expecting steady ad cash, but earned just $20 one month – just keep in mind that X’s revenue share fluctuates wildly, especially for smaller accounts.
X’s ad pullback in 2023-2024 hurt, though 2025’s seeing recovery—still, subscriptions are just 10-15% of revenue, per web reports.
Also posts on X from February 2025 say ad recovery’s uneven, with some users seeing fewer ads but lower overall earnings, making paid feel like a gamble.
Organic reach is tougher too. Paid is a must for visibility. I’ve seen accounts spend $100 monthly on Premium, only to see flat growth if they don’t engage.
A friend’s 1k-follower account shelled out for Premium but posted sporadically – impressions stayed flat, proving you can’t coast on paid alone.
If you’re on a shoestring, X might not be your best bet – other platforms like TikTok or Facebook offer cheaper organic wins. I’ve coached a client to pivot to Facebook, where $0 got them 500 engaged followers in three months.
X’s paywall feels steeper if you’re starting small with a limited budget.
But for real-time X buzz, paid can edge you out.
Still, it’s a trade-off—if you’re not grinding daily, that $11 or $22 might vanish like smoke without results.
A Few Final Thoughts on X Premium
X’s paid features aren’t a scam, but they’re not a magic bullet either. Premium’s worth it if you’re grinding – boosts reach, replies, and monetization for active users.
Basic’s a teaser, and Plus is for heavy hitters.
Spaces and creator tools? Niche wins, not blanket growth.
If your budget’s tight, hustle organic – reply smart, time posts, build your niche. But if you’ve got $11 and fire, Premium’s your play.
I have seen first-hand accounts growing by just replying to 10 niche accounts daily and posting one thread weekly – try that before shelling out for Premium.
Drop your take below – paying up or passing? I’ll chime in with a tip. Let’s keep X real together. Follow me @MarkMorphew for more growth moves.
