About Me

👋 Hey, I’m Mark.

I’ve been building niche websites and making money online since 2010 – back when you could slap up an exact match domain and rank on Google in 24 hours.

At the time, I was working a full-time job and just looking for ways to make extra income.

My first site?

A conspiracy blog called whiteowlconspiracy.com (don’t judge — it was a different time).

Over the years, I scaled that side hustle into something real. I built, ranked, and sold multiple sites – some for over six figures.

Life was good… until it wasn’t.

In September 2022, the Google Helpful Content Update hit. Overnight, I lost 70% of my income.

No warning. No appeal. Just gone.

That moment broke me a bit – not gonna lie. But it also forced a shift in how I think about traffic, platforms, and business in general.

I stopped chasing algorithms and started building systems I could actually control.

I leaned into social media – especially Facebook – and rebuilt my traffic using a completely different strategy.

I redesigned my sites for virality, joined the Facebook bonus program, and started using AI to speed up and scale everything I was doing.

Now I teach others how to do the same.

No fluff. No “$27 guru ebook” filled with recycled Google tips. Just honest strategies, tools that work, and hard-earned lessons from someone who’s been through the ups and the algorithm slaps.

I’m not the loudest voice in the room. I’m an introvert. I overthink everything. And I need at least a liter of jet-black coffee before I even consider writing content.

But if you’re into building something real – and you’re tired of chasing shiny objects – I think you’ll like it here.

Cheers,
Mark